Our Portfolio: the BusinessLab logos (by group 5 and 6)

Logos are very important for companies because they show the identity of the business. For us, a logo is an image that defines and shows the identity of a company or group. It can be done in many ways. In our case, we did it with a website indicating the colors, shapes, and elements that best represented us (Group 5). In this activity, we  designed creative logos for their companies and we used Canva.

There are some characteristics that a good slogan should: short: using a few words that are easy to remember; emotionally engaging: people connect with feelings, not only words; message-driven: clearly convey what makes the brand unique (&maybe stand out from others); catchy: a rhyme or rhythm makes it sticker; clear: avoid complex words or phrases (Group 6).

Each logo has a story behind it, showing what the company stands for and what it wants to achieve. Some logos use bright colors, while others have interesting symbols. Students explained their choices and how their designs match their company ideas. Take a look at these amazing logos and read about the creativity behind them! 

Logo 1a. This is is one of the logos that some students in France suggested for group 1. It perfectly represents the company it was designed for: Arquitectos.	Logo 1b. Some other students suggested this logo for the company Arquitectos in group 1. It is simple and conveys cleanness. It was our winning logo.	Logo 2a. Group 2 came up with this simple but stylish logo. It was meant to represent one of the companies in group 2.	Logo 2b. This is the logo we made using Canva. We wanted to create something minimalistic and by using the colour green, we wanted to symbolize nature and sustainability. The company it was created for is Naturbox.
Logo 3a. This logo has been designed for one of the companies in group 3. In fact, it is the dental clinic Smile Art Praxis.	Logo 3b. This logo represents one of the business in group 3. The logo was made with www.logogenie.fr. The logo has blue, red and white speedometer because it is a French company.	Logo 3c. This logo was designed for Ecoscape a sustainable affordable energy company.	Logo 4a. This logo represents a business idea in group 4. The idea was to create a circular economy model.
Logo 4b. The logo represents "Dr. True Smile Dental Clinic" and is designed to convey a sense of professionalism, cleanliness, and trust.	Logo 4c. Group 4 started up another green company: Green Skyline and this was the logo for the company.	Logo 5a. This logo comes with a slogan: Designing a greener future. It represents one of the green companies in group 5.	Logo 5b. Another green design to represent a company and, maybe, our project.
Logo 5 c. For this logo group 5 have opted for greenish colors and a leaf that represents sustainability and naturalness, values that they defend in their company.	Logo 5d. This is the logo that represents Arquinova, an architect studio with a green touch.	Logo 6a. This logo is a pictorial representation of the students' company in Group 6, chosen for its contrasting green earth and blue water colors. It emphasizes that the aim of our company is to preserve both land and water.	Logo 6b. This logo is the one chosen for the dental clinic Shine and Smile, one of the businesses in group 6. They named the clinic ,,Shine and smile’’ with the slogan ,,because your smile matters’’. They made the decision because it matches with the work they do. As a dentist your patients teeth matters the most and of course their smile, so they want them to shine with their smile.
Logo 6c. Logo 6c is the logo for a green business that focuses on security at work: Secufide.	Logo 7a. The logo in group 7 is the representation chosen for the company: Luxury Studio.