A Marketing plan is a "document" where objectives of a company and their strategy planning are collected. In other words, it is a guide for the company, to know in every moment what they have to do.  The “document” should include  research and the delimitation of short and long term objectives.  With this “document” the company will know the best way to attract potential customers. 

(Group 4) 

 

A marketing plan is a detailed document that sets out a company's marketing objectives, as well as the strategies and topics to achieve htem. It includes and analysis of the market and the definition of the target customers, specific actions to promote product or services. 

(Group 4) 

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In short, a marketing plan are strategies that promote the sales for the companies (Group 3).  

 

In a marketing plan we think that it is better to use the social media and a website to put the information about our ideas. 

(Group 9).  

 

KEY POINTS  

• The marketing plan details the strategy that a company will use to market its products to customers. 

• The plan identifies the target market and the campaigns that need to be done.  

• A marketing plan is part of a business plan, which is another “document”, that describes  the important aspects of a business: goals, values, mission, budget, and strategies. 

(Group 1)