Unit 3: The business website
3.1. The business website: keypoints
If you are starting a business a website may be ain important part of your marketing plan.
​
You should take into consideration the most important pages that you want your potential clients to see first. A business website should have something eye-catching that at first glance catches the attention of customers such as aesthetics and then also all the necessary information about the company (Group 7).
A business website should include its services, products and some images that illustrate what the business can achieve. We can also put the location of the headquater, the history of the company and its goal It could also include a presentation where the workers appear and how you could contact them personally (Group 7).
​
KEY POINTS​
-
Include contact information, including social media.
-
Text must be well organised: it is not what you say but how it is displayed. Don't use large blocks of text, use short paragraphs.
-
Use an easy-to-navigate menu.
-
Include key information about your company. It is important to include an About page that talks about your company products and services.
3.2. The business website: some examples
The international teams in our project come up with original and sustainable ideas to make the Sustainable Development Goals possible. Bear in mind all these companies are mock businesses for the eTwinning project: Sustainable Entrepreneurs.
Group 1: Ecopanels
Ecopanels is a original sustainable company. They use cork from wine bottles to make acoustic panels. The goal is to protect the environment and make construction more sustainable. Click here if you want to know how this etwinners entrepreneurs made this sustainable idea possible.
Group 2: Ecopower Solutions/
Ecohouse.
Group 2. Ecopower Solution / Ecohouse is also a great company offering offer ecological quality houses to their clients powered by solar panels but always at affordable prices.
Group 3: Solar Q/ SolarArq
Group 3. Solar Q/ SolarArq design homes with renewable energy by installing photovoltaic panels in order to generate your own energy from the sun. They also include green roofs and biowalls.
Group 4: Watercop
Group 4. Watercop take advantage of rain water by placing water collectors on construction sites. A green way to use water in construction.
Group 5: Progea/ Hubtuch
Group 5. ProGea/Hubtuch reuse as many materials as possible (glass, wood, plastic, etc) coming from waste in construction. Who says waste was not useful?
Group 6: Green House/
Green Furniture
Group 6. Green House/ Green Furniture use innovative and environmentally friendly products in construction with a focus on reducing ecological footprint.
Group 7: Ctos. Business
Group 7. Ctos. Businesss want to build buildings with vegetation in order to reduce pollution and increase the vegetation in cities.
Group 8: EcoBuilding/ Ecowater
Group 8. The business idea of EcoBuilding/ Ecowater is to create wetlands in buildings. The wetlands filter the water in a building without using chemicals in order to be reused. Easy and ecological.
