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Group3_LogoA.tiff

Unit 5: The logo

5.1. The logo and its components

What is a logo?

A logo is the most characteristic part of a company, it´s like the face of the business. A logo has to be simple but with enough information to know what the company is offering. The logo needs to have the name of the business and/or a picture to recognize the product or service that the company offers. (Group 6)

A symbol

The logo is a representative element of the company and is very important. The elements of a good logo are originality, simplicity, simlpe and visual (Group 6).

Logos have to be memorable

The logo has to be memorable and he must inspire security, transparency and trust (Group 5).

Logos makes you special

A logo is a symbol composed pf words, images and colors to identify a brand or product (Group 5).

The components of a logo

The logo is the image that represents and promotes a business brand. For a logo to work properly, it must be memorable, original, and convey confidence (Group 5).

Something clean

For a good Logo, we need to have something clean. Do not use more than two or three colors in a logo (Group 6).

Typography and image

The typography is the letter in a logo. the image can be a symbol or an icon.

Tagline

A tagline is a line written on a logo. It is optional. It's possible to introduce the company slogan (Group 6).

Infography_logo2.webp
Infogrpahy_logos_edited.jpg
Infography_logos_edited.jpg
Notebook and Fountain Pen

Activities to test how much you remember

Activities to help you understand the information 

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